Jeff Hasty 
Divisional Vice President
jhasty@rimcorp.com

Jeff serves as a Divisional Vice President of Operations for Rim Hospitality. Jeff joined Rim in November of 2007. Jeff has regional responsibilities and oversight of multiple hotels, brands and development. 

Jeff’s hospitality career spans over 14 years of Operations, Sales and Marketing experience with Marriott International.  Some of his past assignments include:

• Director of Sales & Marketing-Residence Inn and Anaheim Fairfield Inn by Marriott in the Anaheim Resort Area; 600+ rooms located in close proximity to the Disneyland Resort.
• General Manager-Anaheim Fairfield Inn by Marriott International in the Anaheim Resort Area, CA; 450+ room hotel located across from the Disneyland Resort
• Market Director of Sales-Las Vegas-NV, Marriott International-Led above property proactive sales and event booking center effort for both Marriott managed and Franchise partner hotels.  Worked closely with revenue management to align sales and pricing strategies for the market.
• General Manager- Marriott International -Global Reservation Sales & Customer Care Office, CA-Led a sales office of 200+ associates that generated over $450M a year in sales for 100+ regional participating Marriott hotels and global sales.

Jeff’s educational accomplishments include a BA degree from the University of Irvine, CA and an MBA from The Graziadio School of Business and Management-Pepperdine University-Malibu, CA.

Jeff and his wife Elizabeth are proud parents of three boys (Rafael, Justin and Ryan), enjoy sports activities and residing in the Southern California area.