Rim Hospitality has a dedicated and creative sales & marketing team ensuring hotel growth and profitability through increased revenues.
Our Sales & Marketing Group assists properties achieve their individual sales and marketing goals, and develops cluster marketing options for sub-groups utilizing combined purchasing power to lower cost of sales through multi-property (cluster) marketing.

Sales Managers and Directors of Sales at our hotels fulfill a valuable component within the Sales & Marketing Group. With many years of combined experience in the hotel industry, these sales professionals assist marketing by calling on customers that are shared by hotels operated by Rim Hospitality. Over the last year they have met with thousands of travel agents in their offices, at tradeshows and industry events.

Rim Hospitality has identified several marketing goals, that when met, have proven to add richly to the revenue growth of each of our hotels:

• Provide each hotel with a comprehensive marketing package 
  
• Develop marketing groups within Rim Hospitality that make sense 
  
•  Develop an infrastructure that will allow properties to best utilize available information 
  
•  Create reporting mechanisms that will identify trends within each individual property 
  
•  Design a marketing program that allows for choice based upon facts 
  
•  To be fluid and quick to react to ever changing environments

Revenue Management

Rim conducts extensive Revenue Management/Yield Management strategy training with our Brand Revenue Managers and our Heathman Collection team. Managers compare hotel pricing and availability of certain pricing to the local market to maximize our revenue potential. This constant oversight is essential to Rim’s overall sales and marketing strategy.

The process begins by forecasting sales at each hotel then shares this information through our proprietary database system called HomeOffice2. Each manager, sales manager, or interested colleague has immediate access to past performance data and forecasted projections allowing the oversight and input necessary to get the most from our daily revenue management strategies.