Hotel Revenue Management & eCommerce
Revenue management is the practice of selling the right rooms, in the right product, at the right price, at the right time. Rim Hospitality’s expertise in revenue management provides its hotels greater data integrity, focus on key measurements, pricing & inventory analysis as compared hotel the local market which in turn means greater hotel profitability. On top of the brand reporting systems, information is shared via our proprietary database system, HomeOffice2, giving general managers, sales managers, revenue managers and colleagues immediate access to hotel performance data, segmentation examination and revenue projections.
Hotel eCommerce. Hotel guests have instant access to a spectrum of online hotel reservation sites. Depending on the market, Internet reservations can consist up to 40% of a hotel’s room bookings. More and more consumers are doing their research on the Internet to determine where they are going to stay and then booking their reservation on the Web. Rim Hospitality works on the hotel brand site and third party channels to increase online traffic and drive eCommerce sales. We ensure that your hotel website is search engine optimized to drive top rankings on natural search and more organic traffic. The eCommerce team also focuses their efforts on effective pay-per-click marketing campaigns to achieve a high return on investment. Understanding the pro and cons of Social Media is extremely important. Our eCommerce Team is in front of these tactics and helps hotels navigate this effectively.
Hotel Pricing & Yield Management. HomeOffice utilizes outside reporting from Smith Travel Research, Rubicon’s MarketVision and some of HomeOffice own reporting tools to help properties evaluate their hotel performance versus the market. The reporting also ensures that the hotel is rationally priced against competitors to give the greatest flow through to the bottom line. Rim Hospitality Revenue Management leaders makes sure that hotel distribution channels, including brand.com, central reservation offices and third party sites like Expedia, Travelocity, Orbitz, Priceline, and Hotwire, are checked to ensure best rates and availability.
